For entrepreneurs approaching Berlin for the first time there are some recurrent questions, knowing it will help you to improve your results in the city:
Do I Need German?
No, at least for start-ups. The ecosystem is international, and the main language is English. Ironically, in Berlin is not easy to speak German
If you’re doing B2C
I wrote about this topic some time ago, but it’s a good moment to summarize and update.
Germany is an attractive place to start a company with Berlin leading the way. However, the Startup ecosystem did not occur overnight. Today, Germany has around 1800-3000 startups, 50+ accelerators, and 400+ active angels with investments growing every day.
In recent articles I talked about MVPs and prototyping, explaining What to do. But we will need to know How to do it, and we will need some tools.
The good news is that no technical skills are required and that many of them are free or really affordable.
I consider a good investment of time learning how to
After the theory, let’s apply it to some real projects:
Physical device, hardware product.
I had been working with many of them at hardware.co. Let’s think about a device with some technology behind it.
- Experiments: You can run many experiments to find the perfect size or design. You can also present the potential customer different
Is one, probably the critical step in Lean Startup methodology. It’s needed to check the validations and the interaction with customers and users. And together with the price, it’s essential to understand the ‘Product-Market Fit.’
The trick is the word ‘product’ inside. Many entrepreneurs understand it like “the product = my baby” and all the
In internationalization of companies there is always a layer of cultural behavior that affects business and personal relationships. Many times we don’t speak about it because it’s difficult to assign general rules. This is because each person is different, because it can be politically incorrect, and because it’s also really easy to drop into stereotypes
The activity in Berlin has been relevant during the last 5 years, and now it has become one of the main hubs for startups in Europe, fighting for number one with London. And not only for startups. Berlin is becoming the center of Germany for “digitization,” the movement that connects startups and innovation with big
Not everything’s about money. Being part of an amazing project is a must for workers here. Also creating or using new technologies, feeling the respect of the boss and having talented co-workers. More than with money, the best way to attract talent is with talented people.
Many people prefer to stay in small or medium startups
Even though we’re talking about entrepreneurship, salaries are an important topic. Firstly because many people are coming to the Berlin startup scene as an employee and not a founder, and secondly because startups should pay according to the standards of the city.
It’s difficult to talk about averages. Technical people are the most highly demanded and
It’s the perfect moment to keep talking about the Berlin Startup scene. This week some news (info in German, and more) indicates that Berlin could benefit from the British Brexit. This is a real opportunity for Berlin, but I guess it’s not going to happen immediately.
In the long term there are some problems.