MVPs: A confusing name for a needed tool. Examples and real cases

After the theory, let’s apply it to some real projects: Physical device, hardware product. I had been working with many of them at Let’s think about a device with some technology behind it.
  • Experiments: You can run many experiments to find the perfect size or design. You can also present the potential customer different

MVPs: A confusing name for a needed tool. Concepts

Is one, probably the critical step in Lean Startup methodology. It’s needed to check the validations and the interaction with customers and users. And together with the price, it’s essential to understand the ‘Product-Market Fit.’ The trick is the word ‘product’ inside. Many entrepreneurs understand it like “the product = my baby” and all the

Cultural differences and how to deal with them

In internationalization of companies there is always a layer of cultural behavior that affects business and personal relationships. Many times we don’t speak about it because it’s difficult to assign general rules. This is because each person is different, because it can be politically incorrect, and because it’s also really easy to drop into stereotypes

Doing business in Berlin IX: final thoughts

The activity in Berlin has been relevant during the last 5 years, and now it has become one of the main hubs for startups in Europe, fighting for number one with London. And not only for startups. Berlin is becoming the center of Germany for “digitization,” the movement that connects startups and innovation with big

Doing business in Berlin VIII: Hiring in Berlin (and what to expect if you’re looking for a job)

Not everything’s about money. Being part of an amazing project is a must for workers here. Also creating or using new technologies, feeling the respect of the boss and having talented co-workers. More than with money, the best way to attract talent is with talented people. Many people prefer to stay in small or medium startups

Doing business in Berlin VII: Salaries and taxes

Even though we’re talking about entrepreneurship, salaries are an important topic. Firstly because many people are coming to the Berlin startup scene as an employee and not a founder, and secondly because startups should pay according to the standards of the city. It’s difficult to talk about averages. Technical people are the most highly demanded and

Brexit: an opportunity for Berlin to grow

It’s the perfect moment to keep talking about the Berlin Startup scene. This week some news (info in German, and more) indicates that Berlin could benefit from the British Brexit. This is a real opportunity for Berlin, but I guess it’s not going to happen immediately. In the long term there are some problems.

Doing business in Berlin VI: Living here

The quality of life in Berlin is good but the winter weather is not (although it’s not been bad the last 3 years). The city is still cheap – a bit less than Madrid or Barcelona and half the cost of Paris, a third of London. You’ll pay for renting an apartment, but probably you

Doing business in Berlin V: Incorporating in Germany

How to manage legal issues is one of the most common questions for new companies arriving in the city, and also one of the bigger fears. But for people who have already gone through the process, it was not a barrier and they remember it as a single step in the development of their business.

Doing business in Berlin IV: market and trends

Getting the numbers of the market is quite complicated. When you read different sources you may get contradictory information, and the scene is constantly changing so that it’s difficult to keep them updated. Here is a first approach. The entrepreneurial ecosystem of Berlin has between 1,800 and 3,000 startups, more than 50 acceleration programs and more