{"id":3465,"date":"2019-04-30T09:05:10","date_gmt":"2019-04-30T07:05:10","guid":{"rendered":"http:\/\/www.wlappe.com\/?p=3465"},"modified":"2020-01-22T12:15:42","modified_gmt":"2020-01-22T10:15:42","slug":"berlin-is-the-new-start-up-city-market-and-trends-why-how-who","status":"publish","type":"post","link":"https:\/\/www.wlappe.com\/en\/2019\/04\/berlin-is-the-new-start-up-city-market-and-trends-why-how-who.html","title":{"rendered":"Berlin is the New \u201cStart-Up City”: Market and Trends: Why? How? Who?"},"content":{"rendered":"

I wrote about this topic some time ago<\/a>, but it’s a good moment to summarize and update.<\/em><\/p>\n

Germany is an attractive place to start a company with Berlin leading the way. However, the Startup ecosystem did not occur overnight. Today, Germany has around 1800-3000 startups, 50+ accelerators, and 400+ active angels with investments growing every day. <\/b><\/p>\n

In 2017, Berlin continues to be the hotspot for the German startup scene and is expected to grow for the next few years. With 208 Berliner companies invested out of 475 companies receiving investment in Germany, the city is leading it. This results in almost 3000 million euros investment in startups. In Berlin the most popular areas are e-commerce, Software&Analytics, and Health startup companies.<\/span><\/p>\n

History: <\/i><\/b><\/h3>\n

The history of Berlin\u2019s startup ecosystem could be divided into three phases…<\/i><\/b><\/p>\n

The Crash and Aftermath (2001-2007)<\/b><\/p>\n

Prior to the turn of the 21st century, a huge economic speculation called the \u201cDotCom Bubble\u201d emerged around 1997 that promoted a period of growth, usage, and adaptation as a result of the launch of the internet. However, after the crash of the 2000s, only a few founding companies survived.<\/span><\/p>\n

For many others, the 2000s were tough and there was no money coming from the business angels. However, a select few companies pursued and would later become pioneers of the current ecosystem. Many of these companies included Trivago (2005), Zalando (2008), Spreadshirt (2002), BigPoint (2002), InternetStores (2003), etc\u2026<\/span><\/p>\n

The emergence of Digital Industry (2007-2014)<\/b><\/p>\n

With the success and revenue of the companies that emerged from the crash, a new foundation was paved for a new business angel ecosystem allowing many more companies to be formed. It overall restored the confidence that money could be earned with German start-ups.<\/span><\/p>\n

This attracted many TOA and other conferences to move to Berlin around 2011 due to the booming e-commerce, marketplaces, and lead generation industries. <\/span><\/p>\n

The Internet Industry (2014-today)<\/b><\/p>\n

Berlin has become the largest digital hub in Europe, especially with financing, number of companies, and popularity. It\u2019s has a consolidated ecosystem and the model is very professional and money demanding. The \u201cnew things\u201d are related to the relationship with big companies, their interest in startups, and the different ways they are collaborating and connecting to convert the \u201cold economy\u201d into the new one.<\/span><\/p>\n

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Who are the main players?<\/i><\/b><\/h3>\n

The ecosystem contains everything what you usually find:, relevant startups, investors and accelerators and something quite relevant, accelerators, innovation labs and similar from big companies, looking at startups as an innovation wave and working together with them. Let\u2019s mention some relevant examples of each category:<\/span><\/p>\n

Companies<\/strong>: A common pitch or startup project that thrives or fails.<\/span><\/i><\/p>\n