{"id":2968,"date":"2016-05-19T10:54:26","date_gmt":"2016-05-19T08:54:26","guid":{"rendered":"http:\/\/www.wlappe.com\/en\/?p=2968"},"modified":"2020-01-22T12:15:45","modified_gmt":"2020-01-22T10:15:45","slug":"doing-business-in-berlin-iv-market-and-trends","status":"publish","type":"post","link":"https:\/\/www.wlappe.com\/en\/2016\/05\/doing-business-in-berlin-iv-market-and-trends.html","title":{"rendered":"Doing business in Berlin IV: market and trends"},"content":{"rendered":"<p>Getting the numbers of the market is quite complicated. When you read different sources you may get contradictory information, and the<b> scene is constantly changing<\/b> so that it\u2019s difficult to keep them updated. Here is a first approach.<\/p>\n<p>The entrepreneurial ecosystem of Berlin has between 1,800 and 3,000 startups, more than 50 acceleration programs and more than 50 eclectic coworking spaces. There are around 16,000 full-stack developers and near 400 active angels in Berlin, and more than 31,000 professional mobile developers in Germany, no data about Berlin.<\/p>\n<p>In the first quarter of 2016, 2 corporate VC investments were made, which is low and similar to the rest of Europe except for the UK. However, Germany\u00a0has Europe\u2019s 3rd largest capital investment in Europe with a total of $333M (France came in just ahead with $392M and the UK with $1B).<\/p>\n<p>According to other sources, the number of funding rounds in the first quarter of 2016 has doubled since 2014.<b> In 2015 Berlin overtook London <\/b>as Europe\u2019s biggest venture capital destination, with over 2.1 billion invested in the German capital\u2019s startups<\/p>\n<p>With a mass of tech talent and the highest numbers of startups in <b>Germany, it\u2019s an attractive place to set up base, with Berlin ahead,<\/b> but not clear how much in numbers. Cities like Munich claim to have less attention and more money. Definitely more in-depth research will be needed to clarify.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2970\" src=\"https:\/\/www.wlappe.com\/wp-content\/uploads\/2016\/05\/IMG_1235_bis.jpg\" alt=\"crossroad\" width=\"100%\" height=\"auto\" srcset=\"https:\/\/www.wlappe.com\/wp-content\/uploads\/2016\/05\/IMG_1235_bis.jpg 2862w, https:\/\/www.wlappe.com\/wp-content\/uploads\/2016\/05\/IMG_1235_bis-300x177.jpg 300w, https:\/\/www.wlappe.com\/wp-content\/uploads\/2016\/05\/IMG_1235_bis-768x452.jpg 768w, https:\/\/www.wlappe.com\/wp-content\/uploads\/2016\/05\/IMG_1235_bis-1024x603.jpg 1024w\" sizes=\"(max-width: 2862px) 100vw, 2862px\" \/><\/p>\n<p>Forget the numbers and let\u2019s go to what\u2019s happening.<\/p>\n<p>The <b>startup market <\/b>is very strong with many big companies, and with an industrial model of creating startups led by Rocket Internet. Also millions of investment euros are arriving in the city, probably destined, mainly, for big funding rounds in a few companies. Berlin is probably the German digital market.<\/p>\n<p>The big companies from traditional German industries are not here. But for startups and innovation it\u2019s becoming not only the place to be in Germany but also in Europe. The new trend involving companies and startups is called <b>digitalization <\/b>and is trying to get old business into the digital era with the participation of startups and the talent around them.<\/p>\n<p>The most <b>active sectors<\/b> are again not clear if you look at the numbers, but here you can constantly hear about food projects (from products to delivery), ecommerce, any kind of SAAS, and also video games. IoT and hardware has also become important in the last 2 years.<\/p>\n<p>Now, to <b>the hard stuff<\/b>. Data protection and local payment methods are different and complicated. It\u2019s highly competitive in digital advertising and also in TV ads, coupons and any kind of marketing. This raises the CAC. Be patient with this and learn as much as you can from the people around you. Payment is fast, 30 days, and there is no doubt that you\u2019ll get paid. But, having debts doesn\u2019t create confidence.<\/p>\n<p>Being in Berlin is a mixed bag: you can find experienced people and a solid market. But there\u2019s also crazy<strong> competition to attract technical talent<\/strong>. Everyone wants to find coders &#8211; and they\u2019re good here &#8211; so they\u2019re hard to hold onto. If you already have coders at home, think twice before moving them to Berlin. They\u2019ll love the city and the meetups, but they\u2019ll also get offers to leave your company.<\/p>\n<p style=\"text-align: center;\"><strong>Talented people, big opportunities, constant changes and a highly competitive market make Berlin challenging, not easy, but definitely amazing.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>You can read more in:<br \/>\n<a href=\"https:\/\/www.wlappe.com\/en\/2016\/04\/doing-business-in-berlin-i.html\">Doing business in Berlin I<\/a><br \/>\n<a href=\"https:\/\/www.wlappe.com\/en\/2016\/05\/doing-business-in-berlin-ii-events-and-networking.html\">Doing business in Berlin II: events and networking<\/a><br \/>\n<a href=\"https:\/\/www.wlappe.com\/en\/2016\/05\/doing-business-in-berlin-iii-coworking-and-accelerators.html\">Doing business in Berlin III: coworking and accelerators<\/a><br \/>\n<a href=\"https:\/\/www.wlappe.com\/en\/2016\/05\/doing-business-in-berlin-iv-market-and-trends.html\">Doing business in Berlin IV: market and trends<\/a><br \/>\n<a href=\"https:\/\/www.wlappe.com\/en\/2016\/06\/doing-business-in-berlin-v-incorporating-in-germany.html\">Doing business in Berlin V: Incorporating in Germany<\/a><br \/>\n<a href=\"https:\/\/www.wlappe.com\/en\/2016\/06\/doing-business-in-berlin-vi-living-here.html\">Doing business in Berlin VI: Living here<\/a><br \/>\n<a href=\"https:\/\/www.wlappe.com\/en\/2016\/07\/doing-business-in-berlin-vii-salaries-and-taxes.html\">Doing business in Berlin VII: Salaries and taxes<\/a><br \/>\n<a href=\"https:\/\/www.wlappe.com\/en\/2016\/07\/doing-business-in-berlin-viii-hiring-in-berlin-and-what-to-expect-if-youre-looking-for-a-job.html\">Doing business in Berlin VIII: Hiring in Berlin (and what to expect if you\u2019re looking for a job)<\/a><br \/>\n<a href=\"https:\/\/www.wlappe.com\/en\/2016\/07\/doing-business-in-berlin-ix-final-thoughts.html\">Doing business in Berlin IX: final thoughts<\/a><br \/>\n<a href=\"https:\/\/www.wlappe.com\/en\/2016\/06\/brexit-an-opportunity-for-berlin-to-grow.html\">Brexit: an opportunity for Berlin to grow<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting the numbers of the market is quite complicated. When you read different sources you may get contradictory information, and the scene is constantly changing so that it\u2019s difficult to keep them updated. Here is a first approach. The entrepreneurial ecosystem of Berlin has between 1,800 and 3,000 startups, more than 50 acceleration programs and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126,121],"tags":[124],"class_list":["post-2968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berlin","category-insights","tag-berlin"],"_links":{"self":[{"href":"https:\/\/www.wlappe.com\/en\/wp-json\/wp\/v2\/posts\/2968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wlappe.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wlappe.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wlappe.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wlappe.com\/en\/wp-json\/wp\/v2\/comments?post=2968"}],"version-history":[{"count":8,"href":"https:\/\/www.wlappe.com\/en\/wp-json\/wp\/v2\/posts\/2968\/revisions"}],"predecessor-version":[{"id":3494,"href":"https:\/\/www.wlappe.com\/en\/wp-json\/wp\/v2\/posts\/2968\/revisions\/3494"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wlappe.com\/en\/wp-json\/wp\/v2\/media\/2970"}],"wp:attachment":[{"href":"https:\/\/www.wlappe.com\/en\/wp-json\/wp\/v2\/media?parent=2968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wlappe.com\/en\/wp-json\/wp\/v2\/categories?post=2968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wlappe.com\/en\/wp-json\/wp\/v2\/tags?post=2968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}